Café Coffee Day (Bengaluru, India), one of the fastest growing coffee shop brands in the world, has launched its Frappe Chill, a multilayer on-the-go cup for a new ready-to-drink iced coffee. The company, which was established in Bangalore, India, in 1996 and now has outlets throughout the world, including Austria, Czech Republic, Dubai, Malaysia and Egypt, collaborated with RPC Bebo Plastik (Bremervörde, Germany) on the cup.
The new drink is the coffee chain’s take on the original frothy Greek beverage with a unique flavor and an impeccable iced coffee blend. To get the most out of ambient shelf life and preserve the quality of the coffee, the thermoformed cup from RPC Bebo is manufactured in multilayer polypropylene with an EVOH layer that averts oxygen ingress.
The cup is retortable and the product is hot-filled and then retorted for 30 minutes at 118°C.
The travel-friendly design offers convenience and ease of use for the consumer, including an integrated telescopic straw in the lid that can be expanded and contracted when needed.
The label has elegant brown and tan hues, accompanied by a dash of blue, a combination which conveys both a rich coffee tradition and a feeling of youthfulness. At the same time, a sprinkling of snowflakes on the cup emphasizes the image of an icy-cool, refreshing cup of coffee.
“Our new cup is ideal for busy consumers and commuters, and its multilayer construction ensures the quality of the coffee is not compromised throughout its long shelf life,” comments Senthil Murugan of Café Coffee Day. “We are delighted with RPC’s contribution to this important project.”