Africa’s largest Coca-Cola bottler – Coca-Cola Beverages Africa (CCBA) – celebrated its first day of operations on Monday 4 July 2016.
The company has been formed through the combination of African non-alcoholic ready-to-drink bottling interests of SABMiller plc, The Coca-Cola Company, and Gutsche Family Investments. In November 2014, The Coca-Cola Company, SABMiller plc and Gutsche Family Investments (GFI, majority shareholders in Coca-Cola Sabco) announced they had agreed to combine the bottling operations of their non-alcoholic ready-to-drink beverages businesses in Southern and East Africa.
The merger was officially completed on 2 July 2016, when all parties received the necessary approvals.
10th largest Coca-Cola bottler worldwide
The new company will produce and distribute approximately 40% of all Coca-Cola beverage volumes in Africa and is the 10th largest Coca-Cola bottler worldwide, initially serving 11 high-growth countries which include South Africa, Namibia, Kenya, Uganda, Tanzania, Ethiopia, Mozambique, Ghana, Mayotte, Comoros and Nigeria.
Botswana, Swaziland and Zambia are expected to join CCBA in the next 12 to 18 months which will increase the initial number to a total of 14 countries. CCBA is headquartered in South Africa and it will manufacture and sell 40 still and sparkling brands from more than 30 African bottling plants.
Shared value for all
Coca-Cola Beverages Africa CEO, Doug Jackson, said: “The creation of CCBA will provide a stronger, more successful Coca-Cola system in Africa and create greater shared value for the business and the communities we serve across the value-chain, including local suppliers and retailers.
“We will also seek to be a critical part of our customers’ growth strategies and invest substantially in our people and in their growth and development to build both capacity and capability. As one operation, CCBA will better serve our consumers and communities in Africa, offering consumers greater choice, broader availability and better value.”