Constantia Flexibles (Vienna, Austria) is once again a winner of the prestigious annual German Packaging Award.

The company’s Christmas bow label Coca-Cola packaging innovation won in the category Designing & Processing for 2016.

The award will be officially handed over to the flexible packaging manufacturer on September 27 at the FachPack trade fair taking place in Nuremberg, Germany.

The team that made it happen

“Congratulations to our team that has brought a bold and exciting idea to life. We have proven our expertise in delivering challenging label projects,” said Mike Henry, Executive Vice President of the Labels Division.

“I would like to above all mention Gerd Blecken (Research & Development), Luise Zoller (Quality Assurance) Holger Berkel (Head of Production), Wiebke Lauterbach (Customer Service), as well as Kai Sparbier and Caroline Burgess (Sales) at the company’s labels site in Germany, for their significant contribution to this project.”

Coca-Cola’s (Atlanta, GA) Christmas bow label is a special gravure printed 2 ply reel fed clear metallized OPP labels, laminated with special glue, available with or without perforation, and a pull strip to convert the wrap around label into a “bow.” This special label was developed with Constania Flexibles’ partner Eshuis BV based in the Netherlands.

How the label works

Coca-Cola launched the packaging in the UK in December last year, which allowed consumers to transform its label into a festive holiday bow. For a limited time, the “bow bottles” were available across the 1.75 litre drink sizes.

The technology behind the label looks like the result of some precise die cutting and application. The labelling is actually split into three sections, allowing the consumer to pull apart the middle section away from the bottle leaving behind two pieces.

Once removed, a small lever, which runs through the middle section of the label, becomes visible. When the lever is pulled, the label opens up into three parts to form four loops before the entire label is then pulled tight against the side of the bottle.

A clever sustainable solution

According to an independent jury the result is a very unusual and different label that is fun to use and to interact with. It is a technically intelligent solution that runs on high-speed lines and the consumer and the brand offer a playful seasonal value.

The German Packaging Award recognises clever and sustainable solutions for users and consumers alike. The most important criteria included technical advances, innovative materials, new features, sophisticated designs and sustainability. There were more than 200 entries in ten different categories.