The market for mixed milk drinks is growing rapidly, especially outside Europe. Market experts will examine this industry area during drinktec, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, in Munich from September 11 to 15, 2017.

At Drinktec, known as the world’s leading trade fair for the milk industry, 1 in 2 exhibitors will present solutions for the milk industry. More than half of all exhibitors at drinktec 2017, i.e. exactly 55 percent, announced during the run-up to the trade fair that they would present solutions for the milk industry.

During drinktec 2017 exhibitors will present the entire range of treatment of milk, whey and liquid food. This will extend from cooling and storage by means of thermal preservation, and separators and equipment for skimming, standardization and homogenization through to complete systems for milk and liquid milk products.

However, suppliers of raw materials and additives such as fruit and vegetable juice concentrates, soya products and other milk alternatives will also exhibit their products in the exhibition halls.

Mixed milk drinks now already generate annual retail sales of around EUR 100 billion on the global market, i.e. roughly as much as the international market for standard milk products.

During drinktec 2017 Hall B1 alone will have 11,000 square meters of exhibition space for the areas of raw materials, ingredients, additives and treatment agents.

In this ideal environment, the special area “New Beverage Concepts” will also be an excellent place for visitors from the dairy industry to obtain suggestions for their future innovations. Product developers, brand and innovation managers, as well as marketing managers and buyers will be able to test new beverage concepts and look for new ideas.

Held every four years in Munich, drinktec is regarded as the number one platform for world premieres. Manufacturers showcase their latest technologies for the production, filling, and packaging of all kinds of beverage and liquid food – including raw materials and logistics solutions.

drinktec 2017, which will be held at the Exhibition Center of Messe München from September 11 to 15, 2017, will attract around 1,700 exhibitors and some 70,000 visitors.

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