Flexible packaging, meaning packaging whose shape can be readily changed, represents an increasing portion of the packaging industry worldwide.
This type of packaging can be in the form of a standup pouch, bag, liner or overwrap. It can contain several layers of plastic, aluminium foil, and other materials.
Flexible packaging is becoming more popular as the consumer shifts preference towards convenient packing and easy storage. Below are five good reasons why flexible packaging is on an upward trend.
- Package Customisation
Flexible packaging can be easily tailored to fit the product manufacturer’s needs in any shape and size to suit the product and brand.
Manufacturers can experiment with attractive designs to make their products enticing through flexible packaging adoption.
For retailers, flexible packaging is also good news, as it opens possibilities for creative merchandising and marketing displays.
- Product Safety
Superior sealing, heat insulation, and improved barrier properties against moisture make the product more attractive for the end-user.
High-grade materials are contaminant free and safe, according to international food regulators such as Food and Drug Administration (FDA).
Flexible packaging is reusable. Features such as zip locks, spouts, and resealable seals make usage more convenient for consumers and provide manufacturers with the ideal platform to boost product sales.
Flexible packaging is strong enough to protect food products from physical and environmental hazards during transport and storage, and maintains freshness.
Also, the bottom of the package has the property to expand, a useful feature for liquid food manufacturers in search of flexibility, strength and durability for their offering.
- Green Credentials
It does not take many resources to produce flexible packaging. According to the Flexible Packaging Association, flexible packaging starts with less waste in the first place, reducing landfill discards and requiring less energy to manufacture and transport.
Furthermore, continuous innovation and technology in the production process of flexible packaging ensure the solution remains environmentally friendly, sustainable, and versatile.
Plastic & Chemical Trading together with international partners Heuft, Hartness, and KraussMaffei Berstorff deliver world-class plastic manufacturing, injection moulding, and extrusion solutions.
Plastic & Chemical Trading is a niche player in the packaging equipment sector. Thanks to our partners we can offer specialised solutions tailor-made for the packaging sector, including mass accumulation and line efficiency solutions.